Mail & Guardian SA Interviews Lucilla Booyzen, the founder of South African Fashion Week (SAFW)

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Friday, April 12th, 2013

Lucilla Booyzen || mg.co.za

 

Lucilla Booyzen, the founder of South African Fashion Week (SAFW), which was launched in 1996, never had any formal training in fashion but grew up in a family where chic and elegance were lifestyle fundamentals. She was a high school teacher before being spotted by a model agency, which probably explains why she puts her focus and energy not only into launching designers’ collections but also teaching them to become business savvy. Despite the fact that the South African calendar offers enough fashion weeks for designers to showcase their work, Booyzen feels that the industry is still running short of appropriate support and is not making the right impact. FULL STORY

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