yStats.com CEO Yücel Yelken states “E-Commerce has a high potential in Africa as the growing middle class seeks more convenient shopping and better price quality, driving local and international Internet merchants to operate in the region.” Several strong local players have already emerged, such as South Africa’s online fashion retailer Zando, and Nigeria’s online mass merchants Jumia and Konga. B2C E-Commerce sales were less than EUR 1 billion in 2012, but annual growth of around 40% is forecasted in the next ten years. The main obstacles to overcome on the way to B2C E-Commerce boom are poor logistics in rural areas, low banking penetration and limited consumer awareness. Fibre2Fashion
Tags: Africa, African Middle Class, Apparel, Fashion, Online Retail in Africa, Shopping Habits
